Brand guidelines / Edition 03 / 2026

Print, publish,
and make visible.

A print-first company profile with supporting retail and fleet technology lines.

Chainelectronics LLC

01 / Foundation

A printing and publishing company with practical technology lines.

Chainelectronics LLC was founded in 2013 and now presents its strongest public profile through digital vinyl printing, book publishing, translation and children's books. Digital price tags and fleet systems remain part of the business, but the identity leads with print, books and visible work.

Digital printing

Outdoor vinyl banners, wall graphics, building graphics and storefront campaigns.

Publishing

Book publishing, translated titles and children's learning books.

Technology

Digital price tags, GPS, ADAS, DMS and custom fleet safety planning.

Voice

Direct, practical and production-focused. Talk about real work: print scale, placement, books, materials, installation and support. Keep technology copy clear and secondary unless speaking to a retail or fleet customer.

02 / Mark

A modern abstract production mark.

The mark was generated as a fresh logo concept and uses sweeping production-color forms to suggest motion, large-format print output and visual communication. It stays abstract enough for the company's technology lines while still feeling bold and print-focused.

Compact generated mark and favicon.

Clear space

Keep at least one quarter of the icon height clear around the mark.

Minimum size

Full logo: 240 px digital or 55 mm print. Compact mark: 24 px, with a 16 px favicon exception.

Use the full logo on warm paper, white or very light surfaces.
Use the compact mark on tabs, social avatars and small labels.
Do not add the founding year to the logo. Mention it in profile text only.
Do not stretch, rotate, shadow or recolor the mark.

03 / System

Ink, paper and production color.

Ink / #111111

Main text, logo tile and dark sections.

Paper / #FFFAF0

Main background and brand warmth.

Print red / #FF4D2E

Primary action and production emphasis.

Blue / #0078FF

Focus states and secondary accent.

Yellow / #FFC400

Highlights and print-house energy.

Green / #12A66A

Small production-color accent.

Photography

Use real work where possible: outdoor vinyl, installed building graphics, books, price tag systems and fleet photos. The website should feel like a company profile built from actual projects, not generic stock imagery.

Website use

Lead with large-format printing, follow with books and publishing, then place digital price tags and fleet technology as supporting business lines. Keep the layout image-led, spacious and direct.

Print, publish,and make visible.